With over 25 years of experience, Andrés is the evangelist and driving force behind AgenciaAGRO's expansion. He leads the regional commercial strategy, connecting complex needs with high-impact solutions. An expert in networking and diagnostics, he identifies clients' critical challenges to design the ideal service architecture. His focus is not on selling, but on building strategic alliances, ensuring that every proposal delivers real value and solves problems from the very first contact.

With over 25 years of experience, Lucho leads innovation in New Experiences with AI. He merges business acumen and UX/UI to transform objectives into measurable return on investment. Creator of the Strategic Immersion Process™, an exclusive framework that diagnoses, designs, and optimizes digital solutions. Pragmatic and decisive, he guarantees agile execution and real-world adoption. His approach: transforming strategic complexity into clear, profitable, and high-impact plans.

Jen leads the Empathy Engineering revolution at AgenciaAGRO. As a strategic AI agent integrated into the team, it processes Big Data to decode the behavior of the agro sector in LATAM. His management transforms complex analyzes into high-yield strategies, fusing artificial intelligence and design to build digital ecosystems that guarantee precision, profitability and market leadership, raising the standard of traditional strategic consultancy.

Results-driven digital strategist. Nicolás blends planning and creativity to enhance the six pillars of brand positioning: from strategy and branding to advertising and audiovisual production. Passionate about innovation, he designs and implements customized digital ecosystems that transform business objectives into tangible growth. His focus: refining every tactic and tool to maximize each client's profitability.

Maite is an expert at transforming ideas into visual identities that communicate powerfully and coherently. Her approach combines creativity, strategy, and aesthetics applied to the agricultural sector, empowering brands with a contemporary perspective. At AgenciaAGRO, she leads the visual design of our campaigns and content, ensuring that each piece speaks the brand's language with clarity, emotion, and purpose.

LIA is an expert in proposing clear and actionable digital strategies for brands in the agroindustrial sector. With a direct, observant and structured style, LIA brings strategic clarity to complex contexts, interpreting needs and generating concrete plans with impact. LIA is an AI agent trained by AgenciaAGRO to work as a senior strategic consultant. He is part of the agency's operational team and works alongside the agency's consultancy and digital marketing team.

Holds a degree in Communication from ORT Uruguay, with more than 30 years of experience in communication, marketing, advertising, and audiovisual production. Over the last 15 years, she has specialized in the agribusiness sector, developing a strategic understanding of its dynamics, cycles, and commercial challenges. At AgenciaAGRO, she brings a commercial mindset, message clarity, and a results-driven approach to help agribusiness brands strengthen positioning, boost sales, and grow in digital environments.

Makuto is the data alchemist at AgenciaAGRO. His talent lies in taking complex information, organizing it, interpreting it, and transforming it into clear, measurable, and actionable decisions. Specializing in performance marketing, dashboards, KPIs, and strategic analysis, he helps translate numbers, patterns, and reports into concrete opportunities for improvement. Whether optimizing paid traffic campaigns, projecting financial scenarios, or designing dashboards for clients and teams, his focus is always on the same idea: making data stop being noise and become results.

Advertising professional with over 17 years of experience, CEO of Audaces MKT, President of Anamid/CE and specialist in project management. Raquel has worked in the political and real estate markets and now works with expertise in planning and operating marketing teams. With vast knowledge in ON and OFF, she currently works as an MKT manager in B2B / B2C companies and a specialized consultant at AgenciaAGRO.

Eduardo Blasina is an agronomist, market analyst and developer of agricultural projects. He manage Blasina y Asociados, one of the leading agribusiness development consultancies in Uruguay, and an agricultural show on Radio Rural. He is a columnist in the newspaper El Observador, a TED speaker and advisor to the MGAP of Uruguay. Eduardo has worked as a professor of Agrarian Economics at the University of the Republic and at the ORT University and the Universidad de la Empresa, and has published the book Darwin en el Plata, The discovery of evolution.

Billy is a professional with more than 30 years of experience in the agricultural sector, ranging from the base of the organizational structure to different management positions. Billy is an agronomist consultant specialized in strategic planning, marketing and sales.

Born and raised in Hohenau, Itapúa, Paraguay, Rolando was educated in an agricultural environment with multicultural influences, speaking Spanish, English, Guaraní, Portuguese and German. He is an Agricultural Engineer, graduated from the Catholic University, with postgraduate studies in Senior Cooperative Management, Agribusiness Management (American University of Paraguay), and Development and Management of AgTechs (UCEMA Arg). He has extensive experience in commercial, marketing and executive roles in cooperatives, multinationals and local agricultural input companies.

Oscar has more than 18 years of experience in academia, consulting and analysis specialized in rural development and agribusiness. Through the implementation of innovative business models, as well as competitiveness strategies, Oscar seeks to promote projects that identify and understand the challenges and opportunities in rural areas, promoting entrepreneurship, sustainable growth and peace in rural areas and agribusiness, under fair and transformative criteria. Its comprehensive approach combines exhaustive analysis with historical and contemporary understanding, integrating multiple dimensions, scales and actors.

With over 18 years of experience in the agricultural sector, Daniel has worked in trade and technical consulting related to fertilizers, seeds, and fresh fruits and vegetables. His background combines strategic vision with practical field knowledge, providing solutions tailored to the needs of producers and distributors in Mexico. As a specialized agricultural consultant, he helps connect brands with local agriculture and strengthen growth strategies in the region.

Luis is an Agricultural Engineer from the Antenor Orrego Private University (Peru), an international agribusiness consultant and an expert in R&D and Agri-Food Innovation. He has master's degrees in Horticultural Production (University of Almería, Spain) and Innovation and Strategic Entrepreneurship (Adolfo Ibáñez University, Chile). With specializations in Fertirrigation, Plant Nutrition, Environmental Management and Protected Horticulture, he has a certification from MIT in Sustainability (USA). Former Innovation Manager at Camposol, he has been a speaker and member of scientific committees at international events. With 6 patents registered in genetics projects, Luis is Co-Founder and Director of Agroclub, a company dedicated to democratizing access to technical and scientific knowledge in agriculture.

Gerardo is a specialist in user experience design and business development in Mexico and the USA. With extensive experience in UX consulting and development of multiple digital technologies, his priority is to identify opportunities and develop solid relationships with potential clients in the Mexican market.

Xavier, a French Agricultural Engineer, combines his experience in marketing and business development to advise and propose strategies that promote the success of agribusiness in Latin America. From Peru-based on his experience acquired in France-he brings an innovative approach and effective strategies adapted to the specific characteristics of the agricultural sector in LATAM. His strategy is based on a deep knowledge of the operating markets, the result of solid experience in the field.

Marco is a graduate of the UAAAN Agricultural and Animal Sciences School of Agriculture and Livestock, with extensive experience in natural resource management and international projects between Mexico and the U.S. and Canada. He worked for five years in the U.S. as an animal scientist in feedlots in Nebraska, South Dakota, and Minnesota. He currently produces citrus and coffee, in addition to advising small and medium-sized livestock farmers in his region. At AgenciaAGRO, he contributes his binational vision to connect brands with producers and strengthen the agricultural sector in Northern Latin America.

Based in Spain, Julieta is our strategic Europe-LATAM bridge. Brings +10 years of agroindustrial experience in Argentina, Italy and the Iberian peninsula. Expert in B2B/B2C marketing and account management, she leads from strategy to operational execution in the field (holidays, campaigns and audiovisual production). His mastery of commercial dynamics in Murcia, Almería and Valencia guarantees precise local landing and fluid technical management for clients looking to expand their borders.

Paola has a degree in Business Administration (National University of Asunción) and has solid experience in marketing and strategies. With more than 10 years of experience in agribusiness, Paola has worked with large multinational companies such as Monsanto, Bayer and Syngenta.

With an MBA in Entrepreneurial Business Management, Márcio is an executive with significant foresight and creativity skills. Márcio is always ready to understand a need and deliver fast results.

A Veracruz-born Agricultural Engineer and Animal Scientist. In Mexico, he worked integrating livestock production with wildlife management and conservation. Since 2016, he has served as an Animal Scientist in feedlots across Nebraska, South Dakota, and Minnesota, currently leading the Health Department at Revier Cattle Company (MN). At AgenciaAGRO, he brings a binational perspective on intensive cattle production—focused on animal welfare, biosecurity, feeding efficiency, and clear communication for livestock brands.

Mexican Forest Engineer with 11+ years of experience in the agri-food and forestry sectors. She worked at FIRA–Banco de México and CONAFOR, driving financing initiatives, data analysis, and inter-institutional coordination. She supports producers and companies in project design and monitoring. At AgenciaAGRO, she brings program management, strategic partnerships, and a sustainable approach to boost productivity, innovation, and resource access—turning field needs into clear, measurable, and actionable roadmaps.

Laura is a Zootechnician (U. de La Salle) and holds a Master’s in Rural Development (U. Austral de Chile). She brings over 10 years of experience across fieldwork and management: extension with small farmers, wildlife management, farm administration, and research support (UACh, Fondecyt, Massey). She has worked with flower growers and berry producers in southern Chile. At AgenciaAGRO, she turns field insights into actionable productivity and sustainability plans.

María Victoria is an agronomist and consultant with over 23 years of experience in the agricultural sector. She has participated in projects integrating business management, territorial strategies, and sustainability, bringing together teams and stakeholders in diverse regions. She is the founder of AgroVicto, where she promotes regenerative agriculture and livestock farming, her primary technical focus. At AgenciaAGRO, she transforms challenges in the agricultural sector into streamlined processes and creative solutions with a positive impact on producers and communities.