Aligning innovation, evidence and positioning to support the growth of berry businesses in Mexico.A company can invest in new varieties, expand capacity and improve its fruit without making it clear to the market why buyers should choose it. For CEOs and commercial leaders in genetics,
The work developed by AgenciaAgro together with Black Venture Farm (BVF) demonstrates how strategy, branding and communication can help a plant genetics company better express the value of its innovation and prepare for a new stage of commercial growth.In agribusiness, developing a product with differentiated
Advanced genetics, berries and B2B communication for a company with international projectionAgenciaAgro begins a new stage of strategic work with Black Venture Farm (BVF), a Mexican company specialized in advanced genetics, plant propagation and solutions for the berries industry.Based in Mexico, BVF operates in key