Agroexpo Colombia 2025 / innovation and strategy with a regional vision

Agroexpo held its 25th edition from July 9 to 20 in Bogotá, reinforcing its position as one of Latin America and the Caribbean's leading agricultural fairs. With more than five decades of history, it is now a key meeting point for those shaping agriculture's future: businesses, farmers, institutions, and brands committed to transformation.

AgenciaAgro attended, exploring the fair, analyzing trends, and strengthening strategic connections with key players in the regional agribusiness ecosystem.

A fair with impact!

More than 600 exhibitors, thousands of professional visitors, a high-level educational program, and tangible economic results: Agroexpo 2025 once again demonstrated that agriculture drives development in Colombia and across Latin America. In the first week, Smallholder, Family, and Community Agriculture (ACFC) producers closed agreements worth more than COP 8 billion, with direct sales exceeding COP 150 million. Livestock auctions also generated more than COP 1.7 billion in genetics sales.

These figures reflect an evolving ecosystem where innovation, financing, sustainability, and market access come together with the need to communicate more effectively, position brands, and build business trust.

Agroexpo Innova Forum: toward sustainable agriculture

One of this edition's highlights was the Third Agroexpo Innova Forum, held with the newspaper La República. Under the theme “Innovation, sustainability, and growth: the path for Colombian agriculture,” the forum addressed the industry's main transformation challenges. Discussions covered production technologies, rural inclusion, women's leadership, and international expansion, confirming the need to combine strategic vision with action on the ground.

AgenciaAgro and Elanco: communications with regional impact

In this context, AgenciaAgro's participation had a clear purpose: to connect with companies that understand communication is as strategic as production. One example is Elanco, a global animal health leader and AgenciaAgro client in Latin America.

At AgenciaAgro, we support Elanco in defining its regional strategy and communications, focusing on corporate visibility, brand positioning, and high-impact content for technical and sales audiences.

The Agroexpo experience helped us continue building a narrative consistent with Elanco's values—innovation, sustainability, and animal welfare—as well as its vision of leadership and commitment in the markets where it operates.

Specialization, strategy, and expansion

Oscar Garavito, a senior consultant on AgenciaAgro's team of agribusiness experts, represented the firm at Agroexpo 2025. His participation was key to identifying opportunities, analyzing the competitive landscape, and developing effective growth strategies for our clients.

AgenciaAgro specializes in strategy, positioning, and B2B marketing for Latin America's agribusiness industry. We advise agricultural businesses, cooperatives, and multinationals that need a clear vision, a powerful narrative, and professional execution to compete in increasingly demanding markets.

“In agriculture, the brands that grow are those that communicate knowledge”

Discover more at AgenciaAgro.com