Welcome, Cargill!

AgenciaAgro opened its office in Brazil earlier this year to work more closely with Brazilian agribusiness companies. The launch has been successful: the agency is now responsible for the marketing and strategy operations of multinational Cargill in Brazil.

The Uruguay office also manages the account for Cargill LATAM, covering the company’s operations in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay, and Venezuela.

Cargill is an agribusiness leader operating in food and financial sectors across more than 70 countries. Founded in 1865, the U.S. multinational provides responsible solutions intended to reduce environmental impact and contribute to the communities where it operates.

Also during the first half of this year, we conducted consulting work across Cargill’s Latin American and Brazilian operations and teams to map challenges and opportunities. Through research, satisfaction surveys, industry analysis, and ongoing dialogue with internal teams, we defined the strategies that will guide Cargill’s communication across the continent.

The partnership began with a review of communication and marketing, a new strategic plan for the commercial area, and the definition of company values. The aim is to position the company clearly in the market, increase visibility, and strengthen customer relationships.

During the first month, Cargill’s sub-brands were defined, distinguishing the Grains, Crops, and Finance business lines and their activities. These decisions support the message of helping producer customers improve productivity. We also reinforced the Cargill brand alongside safety and quality reminders.

As with any successful partnership, we can see a good harvest ahead. According to AgenciaAgro’s Business Development Manager, Nancy Delint, feedback from Cargill’s internal teams is positive. Customers feel closer to the company as strategies and initiatives strengthen its brand image.

We continue this shared journey, identifying opportunities and developing focused branding and marketing plans. Together with Cargill, we aim to contribute to the transformation of agriculture in Brazil.