BVF, Cosmos, and Andrómeda: Building a New Brand Platform for Berry Genetics

The work of AgenciaAgro with Black Venture Farm (BVF) shows how strategy, branding, and communication can help a plant genetics company better express the value of its innovation and prepare for a new commercial stage.

In agribusiness, developing a product with distinctive technical attributes is only part of the challenge. The other part is ensuring the market can recognize, understand, and remember that difference.

That was one of the starting points for the project developed with Black Venture Farm (BVF): supporting the company as it evolves its positioning and communication while beginning to expand its commercial presence as a berry genetics supplier.

The work combined several dimensions: strategic consulting, corporate identity evolution, brand and communication architecture, creative development, and preparation of sales and launch tools. Within this process, Cosmos and Andrómeda became central elements in a new communication stage for BVF.

Within that system, Andrómeda became the spearhead.

This was not just about launching a new variety. It was about showing how a genetics company can turn innovation, science, and agronomic performance into an experience.

COVER / HERO — MAIN CAMPAIGN VIDEO (LED SCREENS)

First, Understand the Business and Prepare the Brand to Grow

Before designing a campaign, we worked with the team at BVF on a strategic immersion process to understand the business, its genetics and plant propagation offering, its B2B audiences, and its competitive environment.

BVF needed a corporate identity that better reflected its reality: a company specializing in genetics and plant production, with technical expertise, variety development capabilities, and an increasingly broad view of the international market.

Based on that assessment, we built a Communication Master Plan and worked on positioning, visual identity, communication architecture, and various commercial applications.

The corporate brand needed to convey science and professionalism, as well as approachability, innovation, and support. In an industry like plant genetics, a company sells more than a plant: it sells confidence in years of development, future performance, technical support, and the potential to build a competitive advantage in the field.

COSMOS: Organizing Launches Within a Shared Universe

One of the project’s most important aspects was avoiding communication of each new variety as an isolated launch.

To address that need, we developed the communication architecture for Cosmos.

Cosmos was developed as a scalable system for the varieties of BVF: a platform capable of bringing genetic innovation together under a common territory, using naming and storytelling inspired by the universe, the stars, and discovery.

The strategy positions Cosmos as an innovation territory for organizing and communicating different varieties within a shared narrative, without taking away each product’s individual identity.

Andrómeda is its spearhead. The system is designed so that each product has its own identity while belonging to a larger universe, and each launch adds value to the next.

ANDRÓMEDA: The Product That Launches the Universe

Andrómeda took on a special role in the project: introducing a genetic innovation while giving visible form to the language of Cosmos in the marketplace.

The creative response was to build an unexpected territory for a highly technical category: cosmos, galaxies, discovery, and science fiction.

This led to a creative territory around the idea “Berries from another galaxy,” adapted across applications to the product and market.

Make an Impact First. Convince Next.

The project’s strategic principle can be summed up in one formula: show + data.

First, spark curiosity and differentiation. Then demonstrate why the product deserves that attention.

In genetics, the final decision rests on real performance: plant health, productivity, flavor, early maturity, shelf life, agronomic behavior, and field results.

That is why the Cosmos universe and the Andrómeda campaign were conceived as a gateway to technical information. Creativity had a very specific job: to make people want to learn about the product. Evidence had to support the outcome.

From a Concept to a Communication System

At AgenciaAgro, we developed the idea into a system for multiple touchpoints: launch campaign, digital assets, videos, technical data sheets, sales materials, merchandise, an outdoor advertising concept, signage, and a physical presence at events.

Every application had to tell the same story. Social media, the brochure, and the booth could not each speak a different language. The challenge was to create a coherent brand experience.

The aim was for Andrómeda to be consistently recognizable on a screen, in technical materials, in a campaign asset, or in a sales conversation.

The Booth: Bringing Cosmos Into a Physical Experience

The 16th Aneberries International Congress 2026 in Guadalajara was one of the main venues for presenting the project.

For Aneberries 2026, we developed the booth concept and design as a three-dimensional extension of the Cosmos universe and the Andrómeda launch. The proposal combined aesthetics, screens, lighting, berries, graphic elements, seedlings, and features designed to encourage visitors to approach and start conversations.

At an international trade show, where dozens of companies compete for attention simultaneously, the physical space becomes a communication medium.

Outdoor Advertising: Extending the Concept Beyond the Event

The strategy also included a proposal to expand Andrómeda’s visibility beyond the trade show.

We worked on the concept and design of outdoor advertising for production areas in Michoacán, alongside identifying and evaluating placement options. Actual implementation depends on availability, contracting, and validation with local providers.

The proposed approach connected visibility, recognition, brand experience, and sales conversations within a single system.

Marketing Must Also Help Sell

A campaign can generate attention. The next step is making it easier to turn that attention into a technical and commercial conversation.

That is why the project included tools to support the team at BVF: technical data sheets, corporate materials, flyers, digital resources, and assets designed to make concrete information easier to access.

Communication needed to work on two levels: building the brand and shortening the distance between interest and decision.

CORPORATE MATERIAL — BVF

A Global Strategy With Local Coordination

Bringing the strategy into different applications required coordination across design, production, vendors, materials, screens, physical assets, video, and event schedules.

AgenciaAgro worked with BVF to connect strategy, branding, creativity, communication, design, and vendor coordination across the project’s different assets.

For a company operating internationally, the ability to combine global vision with local execution is critical.

What the Industry Can Learn From the BVF Case

Although this project began in berry genetics, its lessons reach far beyond the category.

Companies in seeds, animal or plant genetics, nutrition, animal health, biologicals, machinery, food, and AgTech often face the same problem: they have real innovation, but that innovation does not always automatically become market differentiation.

The BVF case offers five lessons:

1. Strategy must come before creativity.

2. Brand architecture matters: Cosmos turns each launch into part of a system.

3. A technical company can be memorable without sacrificing rigor.

4. Brand and evidence must coexist: impact starts the conversation; data builds trust.

5. Implementation must remain coherent: branding, campaign, video, booth, technical materials, outdoor advertising, and sales support must follow the same brand logic.

Making the Difference Visible

The work developed with BVF, Cosmos and Andrómeda captures a way of understanding agribusiness marketing.

First, understand the business. Then identify its true differentiation. Build an architecture capable of sustaining it. Create an idea the market can remember. Finally, bring it to every touchpoint: brand, product, campaign, event, technical materials, and sales conversations.

The goal is not simply to communicate more. It is to help a company building something different gain the tools to show that difference to the market.

BVF provides the genetics. Cosmos organizes a universe of innovation. Andrómeda begins to tell a new story. And at AgenciaAgro we support that process by integrating strategy, branding, creativity, communication, and execution.

When product, strategy, creativity, and execution work in the same direction, innovation is better positioned to become a visible, understandable, and commercially useful difference.

AgenciaAgro supports companies and multinationals in the Agro & Livestock industries with branding, B2B marketing, business development, communication, and international expansion strategies.

Discover more at AgenciaAgro.com