Zoetis Chile strengthens its livestock communications strategy with AgenciaAgro

At AgenciaAgro, we have begun a new phase of work with Zoetis Chile, focused on strengthening communications strategy for its Farm Animals—Livestock—unit and supporting its business and positioning objectives throughout 2026.

The project began with a process of strategic consulting, developed to analyze the unit’s current situation, understand its priorities, organize its main communications challenges, and establish a roadmap aligned with Chilean market needs.

Based on this assessment, AgenciaAgro defined a strategy connecting Zoetis’s business objectives with a specialized, consistent communications plan adapted to the livestock sector.

From consulting to a strategic communications plan

The first phase laid the project’s foundations: identifying priority audiences, reviewing channels, finding positioning opportunities, and establishing criteria for content, campaigns, and sales initiatives.

The approach goes beyond creating communications assets. The goal is to build a system that helps Zoetis Chile communicate its value proposition more clearly, strengthen relationships with farmers, veterinarians, distributors, and industry leaders, and directly support its Livestock unit’s goals.

On this foundation, we are implementing an annual communications plan, aligned with the company’s strategic objectives and the specific characteristics of Chile’s animal health market.

A workshop to integrate the sales team

As part of the project, AgenciaAgro also developed a workshop for Zoetis Chile’s sales team.

The workshop was designed to integrate the sales team into the communications strategy, providing tools to turn technical knowledge, field experience, and everyday customer contact into relevant brand information.

This initiative addresses a central point: employees are not simply recipients of corporate communications, but also key players in amplifying messages, building trust, and bringing the brand closer to real market needs.

The workshop helps align approaches, strengthen the team’s professional presence, and enable more active participation in building Zoetis’s positioning.

Specialized communications for the livestock market

The farm animal sector requires communications deeply connected to each market’s technical and commercial realities.

Simply transferring global messages is not enough. It is essential to understand production systems, veterinarians’ work, farmers’ needs, and each country’s specific conditions.

At AgenciaAgro, we bring our agribusiness specialization to integrate strategy, communications, industry knowledge, and business insight. This enables content and initiatives that accurately represent Chilean market realities while maintaining the consistency of a global company like Zoetis.

A regional vision for Zoetis in Latin America

The work with Zoetis Chile is part of a broader regional collaboration.

AgenciaAgro is also supporting initiatives in other Latin American markets, such as Uruguay, and coordinating with Latin American Management, based in Argentina, to help align and integrate strategies across the continent.

This regional coordination enables shared learning, identification of common opportunities, and more integrated communications while retaining the adaptation each country needs.

For AgenciaAgro, this project is an opportunity to apply our consulting, strategy, and specialized livestock communications methodology, helping Zoetis strengthen its local presence while moving toward a more coordinated regional vision.

AgenciaAgro continues strengthening its work with leading animal health companies, connecting business objectives, technical knowledge, and communications strategies adapted to each Latin American market.