Why Latin America’s agricultural success needs local experts? Meet Billy Sanchez, our agricultural consultant in Ecuador
In the competitive world of agriculture in Latin America, connecting with the right audiences and generating effective strategies is no easy task. It requires more than just technical knowledge: experience, strategic vision and a deep understanding of the local culture. That is why, at AgenciaAGRO, we rely on high-level professionals, such as our consultant in Ecuador, Billy Sánchez Soto, to accompany our clients in the region.
Today we spoke with Billy to learn about his role, his vision of agriculture and the value he brings to companies seeking to grow and stand out in the market.
Billy, tell us about your career and how you became a consultant specializing in agriculture.
Billy Sánchez:
I have been involved in the agricultural industry for more than 30 years. I started as a full-time farmer and consultant, and then I worked with prestigious national and multinational companies in the input industry. I started my career in this industry from the ground up, which allowed me to understand each level of an organization, and over the years I came to occupy strategic management roles. This evolution has given me a comprehensive vision of business, allowing me to advise on strategic planning, marketing and sales. I am passionate about working with teams, integrating them and guiding them towards specific objectives to achieve relevant results.
What is the added value of having an agricultural consultant in an agency like AgenciaAGRO?
Billy Sánchez:
The role of an agricultural consultant goes far beyond offering technical advice. A consultant connects a company’s strategic vision with the reality of its environment:
We help understand the internal culture of the organization (mission, SWOT, values).
We analyze the external environment: target audience, competitors, and opportunities.
We adapt communication and strategies to the local culture, which is key in regions as diverse as Latin America.
In short, we translate the needs of agriculture into actionable strategies that generate growth and profitability.
Why is it important to know the local culture of agriculture when developing a strategy?
Billy Sánchez:
Agriculture in Ecuador is not the same as in Mexico, Brazil, or Argentina. Each country has its own dynamics, different audiences, and business cultures that impact how we connect with customers. For example:
In Ecuador, producers value closeness and trust built face to face.
In other markets, technology and digital have more prominence.
By understanding the local culture, we manage to personalize messages, use the right channels, and connect with audiences effectively. A strategy that does not consider the cultural context is destined to fail.
What would you say to an agricultural company that seeks to stand out in its market?
Billy Sánchez:
I would tell them that success is not just about selling more, but about building a solid brand, with clear and effective communication that connects with the real needs of its audience. Agriculture is an industry of relationships, and deep knowledge of the market and its challenges is key. At AgenciaAGRO, we are prepared to accompany you on that path, with personalized strategies and specialized local teams.
The presence of consultants like Billy Sánchez at AgenciaAGRO reflects our commitment to providing high-impact strategic solutions for agribusiness in Latin America. Through their experience, vision and deep knowledge of the Ecuadorian market, we manage to create strategies that build customer loyalty, capture new markets and position brands as leaders in the region.
If your company needs a team that understands agriculture from within and connects your business with the results you are looking for, contact us today and let’s work together on your growth.
👉 Do you want to know more about how we can boost your company? Schedule a call