4 Reasons to Use Video in Your Agribusiness Marketing Strategy

Videos create new channels of communication between agribusiness and its audiences. Because they are easy to consume, they have become valuable tools in marketing strategies to strengthen the image of brands, products, and services.

Video is everywhere online: YouTube, websites, webinars, social media, email, and many other channels and formats. Beyond providing information, it is highly effective at building relationships with audiences.

Types of video for agribusiness

Corporate video

Also known as business or institutional video, this is one of the most widely used formats for introducing a brand, product, service, company history, or values to its market.

Testimonials and documentaries

Testimonial and documentary videos often provide social proof and connect with a more specific audience. They are typically produced with input from company founders, employees, and customers.

Animated videos

Animated videos provide dynamic content that is easy to consume. They offer a valuable opportunity to sell or explain a product or service.

FAQ videos

Frequently asked question videos clarify customers’ questions about your company, product, or service. They are usually hosted on the company website or sent to customers as needed.

Benefits of video for agribusiness

Videos improve SEO (Search Engine Optimization)

High-quality video increases audience engagement and can drive traffic to your website. The article identifies traffic and click-through rates as leading Google ranking factors: the more traffic and clicks videos generate, the better their search positioning.

The article also notes that Google algorithms increasingly prioritize pages with video in search results. Companies therefore need to incorporate video into their digital marketing strategies.

Videos keep users on a page longer

The article reports that the average user spends 88% more time on a website with video than with other types of content.

Creating engaging videos can improve your company’s chances of reaching its target audience and increasing conversion rates.

Videos engage audiences

Videos hold viewers’ attention by combining sound and visuals.

Human beings are highly visual. The article cites figures suggesting that we process images 60,000 times faster than text, that most information processed by the brain is visual, and that viewers retain messages better through video. It also cites average recall of 95% for a message watched on video, compared with 10% for content read.

People like sharing videos

The article reports that video generates roughly 1,200% more shares than text content. The format is entertaining and lends itself to sharing. 

The future is digital—and video adds value!

The future is digital. Video has become a leading content format, both today and looking ahead. The article’s forecast for its publication year was that mobile video would account for 81% of total mobile data traffic by year-end.

Do you see why video matters in your business’s marketing strategy? AgenciaAGRO specializes in multimedia content tailored to your objectives and grounded in digital media strategies. We can help!