AgenciaAGRO Expands Communication Solutions Across Latin America

The marketing and strategy company focuses exclusively on serving agribusiness companies, with proposals tailored to each client.

AgenciaAGRO was founded in 2020 as a spin-off of Uruguay’s digital agency LemonCode, formerly d2B – Design to Business, which has more than 20 years of experience developing digital marketing and communication solutions for global clients. 

“We have worked with agricultural companies in the region since 2015, learning the specifics of their businesses, listening to their problems, and understanding their business environments, challenges, and needs. We have applied that knowledge to tailored solutions based on strategy, design, and technology, monitoring every action and implementation to achieve the best results. Today we work in Paraguay, Argentina, Bolivia, and Uruguay, with very satisfying results,” said Andrés Molfino, director and co-founder of AgenciaAGRO.

The agency operates in Montevideo, Uruguay, and Rio Grande do Sul and São Paulo, Brazil, with Mexico City planned next. AgenciaAGRO develops agribusiness solutions ranging from digital marketing, advertising, creative communication across traditional and digital platforms, and social media to web design, mobile apps, e-commerce, consulting, brand development, virtual events, and strategic planning. 

Luis Molfino, co-founder, director, and digital experience architect, notes that “digital transformation in agribusiness has accelerated dramatically since the COVID-19 pandemic. This impact is pushing companies to review their strategies and rethink communication and management. Specialists who can help maximize the short- and medium-term benefits of digital technologies and tools are essential to preparing companies for the new environment.”

For Nancy Delint, partner and business development manager in Brazil, the challenges of the regional health crisis are also driving change and creating opportunities for agribusiness to evolve toward a new digital reality. 

“New technologies and increasingly sophisticated farmers are forcing companies to organize and professionalize their external and internal communication,” she said.

TAILORED SOLUTIONS

The agency’s typical Latin American clients include seed, crop protection, and fertilizer companies, exporters, and agricultural producers.

AgenciaAGRO’s specialists understand farm realities and industry challenges, allowing them to tailor each solution to the client’s needs and local context.

AgenciaAGRO’s services help companies highlight their products, improve supplier communication, connect with potential customers, and position their brands around defined objectives.  

Services include initial strategic assessments with specialist consultants, corporate social media management, professional websites and e-commerce, brand management, and communication campaigns.

According to Nicolas Lago, partner and project manager in Latin America, the solutions rest on five pillars: clearly define goals before starting; understand the customer; measure and adjust; prioritize user experience; and maximize return on investment for each communication campaign. 

AgenciaAGRO also created a Digital Strategy Program to increase sales, position brands online, and improve results for agribusiness companies in Latin America.

“Our program is tailored, scalable to each company’s business model, and aligned with each budget,” said Marcio Ceretta, managing partner in Brazil.

Ceretta considers it “vital” for agribusiness companies to work with an industry-specialist communication agency, because “it is important to experience agribusiness from within, understanding its opportunities, problems, and challenges and knowing each region’s culture.”

Article in Revista Verde No. 99: https://revistaverde.com.uy/agricultura/agenciaagro-avanza-con-soluciones-en-comunicacion-en-latinoamerica/