CASE STUDY · Agro Oriental
Integrated communication for an offering close to agriculture.
Uruguay · Agricultural services and inputs
THE CLIENT AND THE CHALLENGE
Agro Oriental
Agro Oriental needed to organize its brand presence and communicate agricultural services to audiences with different production needs. The challenge was to express its capabilities and innovation through a proposition relevant to Uruguayan agriculture.
THE CHALLENGE AND OUR SOLUTION
Organize communication around the offering and its audiences.
We defined a strategy and marketing plan connecting Agro Oriental's services with its audiences. We integrated graphic and web design, brand materials, merchandise, content, digital advertising, and video production. Our challenge was to create a coherent company presentation and adapt messaging to different industry audiences.
- Strategy
- Marketing plan
- Graphic design
- Web design
- Digital marketing
- Video production
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Agro Oriental’s challenge and connect its communication with business goals.
Strategic communication plan
Assessment, audiences, messaging, and a roadmap to connect Agro Oriental’s different business units.
Channel setup
Corporate profiles and digital assets organized around a consistent brand presentation.
Content and social media
Planning, design, publishing, and monitoring of technical, corporate, and commercial communications.
Digital advertising
Targeted campaigns to expand content reach and support sales inquiries.
Graphic design and materials
Corporate assets, brochures, and applications for press, signage, and other touchpoints.
Audiovisual production
Photography and video showcasing activities, capabilities, and services in real settings.
Corporate website and farmland landing page
Digital tools to present the company and support inquiries for its farmland business unit.
Metrics and monitoring
Performance analysis to guide strategy and campaign adjustments.
FROM CONCEPT TO EXECUTION
Our approach in action.
Applied identity
Design and brand materials that give the company a consistent presentation.
Audience-specific communication
Content and messaging organized around the interests of agricultural audiences.
Integrated execution
Website, campaigns, and audiovisual assets brought together under a single marketing direction.
THE WORK DELIVERED
What we built with the brand.
- Applied identity: Design and brand materials that give the company a consistent presentation.
- Audience-specific communication: Content and messaging organized around the interests of agricultural audiences.
- Integrated execution: Website, campaigns, and audiovisual assets brought together under a single marketing direction.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools