CASE STUDY · Zoetis Chile
Knowledge connecting animal health with the realities of Chilean farming.
Chile · Animal health
THE CLIENT AND THE CHALLENGE
Zoetis Chile
Zoetis Chile communicates with dairy and livestock producers, consulting veterinarians, and distributors. The challenge is to bring the brand's scientific expertise into farm-level decisions through content relevant to southern Chile's livestock sector and a clear, consistent, approachable digital presence.
THE CHALLENGE AND OUR SOLUTION
Combine technical rigor, a recognizable identity, and hands-on field support.
We developed a marketing and communications system connecting strategic planning, visual identity, content, and monthly execution. We brought technical knowledge closer to producers' realities and aligned sales team participation through an assessment and action plan, visual guidelines, content pillars, and a sales workshop. We prepared digital channels and integrated design, social media management, Google and Meta campaigns, and monthly reporting.
- Strategic planning
- Visual identity
- Content marketing
- Sales workshop
- Social media management
- Digital advertising
- Visual design
- Metrics and optimization
OUR CONTRIBUTION
The solutions we developed.
From defining objectives to execution and monitoring: these are the solutions we developed to support Zoetis Chile's communication.
Strategic planning
Consulting, evaluation, and assessment to define strategy and an action plan aligned with Zoetis Chile's objectives.
Social media visual guidelines
Brand application guidelines with the key visual elements for recognizable, consistent social media communication.
Setup and configuration
Technical review and preparation of the client's Meta and Google accounts and assets to support digital execution.
Content marketing
Content pillars for social media and the website, aligned with the brand's audiences and communication priorities.
Sales team workshop
Aligning the team with Zoetis's strategic initiatives and providing tutorials to support participation.
Social media kickoff
Presentation of the first content calendar, with visuals and copy organizing the initial publications.
Social media management
Design, development, and management of monthly communication, ensuring continuity with the plan and brand identity.
Advertising strategy
Creative campaign ideas focused on results and aligned with each initiative's objectives.
Advertising management
Google and Meta campaigns, ad management, and search visibility initiatives to support the digital presence.
Reporting and metrics
Monthly campaign and social media reporting, performance analysis, and optimization to inform upcoming decisions.
Visual design
Creative assets and adaptations connecting technical and sales messages with Zoetis's visual system.
FROM CONCEPT TO EXECUTION
Our approach in action.
A locally relevant strategy
Planning connects the brand's expertise with the needs of Chilean producers, veterinarians, and distributors, reflecting the realities of Los Ríos and Los Lagos.
Five pillars, one system
Education, field stories, the technical team, testimonials, and sustainability organize communication to inform, build trust, and support sales conversations.
Creative direction for clearer communication
The new concepts highlight animals and people, simplify messages, and organize the relationship between photography, products, and brand elements.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- Strategic planning, visual guidelines, and content pillars to organize Zoetis Chile's communication.
- Channel setup, a sales workshop, and an initial content calendar to align the team and launch communication.
- Design, monthly social media management, advertising strategy and execution on Google and Meta, with reporting and optimization.
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