CASE STUDY · Zoetis Uruguay
From technical expertise to communication that supports sales.
Uruguay · Animal health
THE CLIENT AND THE CHALLENGE
Zoetis Uruguay
Zoetis Animal Production, represented by Magnis in Uruguay, needed to connect its scientific expertise and sales network with consistent communication. The challenge was to support producers, veterinarians, and distributors at the point of sale and across digital channels.
THE CHALLENGE AND OUR SOLUTION
Turning technical value into clear messages and sales tools.
We defined an approach connecting strategic planning, creative concepts, and applications for every Zoetis Uruguay touchpoint. Our challenge was to turn product technical value into clear messages and sales tools. We developed product campaigns, sales materials, and videos, and coordinated communication for Feria Prolesa with a lead creative asset and versions for feeds, Stories, the online store, and points of sale.
- Strategy
- Creativity
- Campaigns
- Technical communications
- Graphic design
- Video production
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Zoetis Uruguay’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan integrating digital channels, points of sale, and the sales team.
Social media visual guidelines
Identity application guidelines for Zoetis Uruguay to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect Zoetis Uruguay’s offering with its audiences’ needs.
Social media management
Content design, copywriting, and management to maintain Zoetis Uruguay’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
Sales and point-of-sale kit
Core assets and adaptations for distributors, business WhatsApp, and sales spaces, with consistent messaging.
Creative development and product campaigns
Visual concepts and applications that bring technical benefits to producers, veterinarians, and distributors.
FROM CONCEPT TO EXECUTION
Our approach in action.
A strategic foundation
Audience-specific messaging and communication designed to support distributors and sales teams.
Product campaigns
Visual concepts for hormone products, reproductive protection, and UltraChoice, with applications tailored to each channel.
Multichannel presence
Digital assets, point-of-sale materials, and videos that maintain a recognizable identity and make the portfolio easier to present.
PROJECT MATERIALS
Creative work and its applications.
VIDEO COMMUNICATION
The portfolio in motion.
Five product videos developed for Zoetis Uruguay's communication.
THE WORK DELIVERED
What we built with the brand.
- Creative concepts and campaign assets communicating different animal health product lines.
- Visual adaptations for digital channels and sales materials associated with Feria Prolesa.
- A series of five product videos: Spirovac L5, Spirovac VL5, Staybred VL5, Leptoferm, and UltraChoice 8.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools
Science connecting with Latin American farming.
Strategy · Marketing plan · Social media · Google Ads · Social Ads