CASE STUDY · CEVA
Strategic direction that also comes to life in the field.
Latin America · Animal health
THE CLIENT AND THE CHALLENGE
CEVA
CEVA, a global animal health company, needed to align its technical authority in the field with an equally strong digital presence. Amid a shift toward biotechnology and artificial intelligence, the challenge was to unify its voice, regain strategic control of its digital assets, and explain innovation to a traditional, competitive market.
THE CHALLENGE AND OUR SOLUTION
Translate CEVA's technical expertise into a unified digital proposition and compelling business value for producers.
We defined a strategy to professionalize and centralize digital assets and data, aligning technical, sales, and media communications. We combined strategic consulting, digital marketing, campaigns, web, and branding to position CEVA as an integrated partner. Our creative challenge was to translate complex technologies into messages about productivity, profitability, and biosecurity, supported by content, sales tools, and educational events for industry leaders.
- Strategy
- Planning
- Content
- Activation
- Sales tools
- Digital marketing
- Branding
- Web
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address CEVA's challenge and connect its communication with business objectives.
Strategic planning
Assessment, audience definition, and an action plan aligning the brand's technical authority with its digital communication.
Social media visual guidelines
Guidelines for applying CEVA's identity to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning connecting CEVA's proposition with its audiences' needs.
Advertising strategy
Campaign concepts and messages aligned with CEVA's business priorities.
Social media management
Design, copywriting, and content management to sustain CEVA's presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
Sales materials
Brochures, presentations, and tools bringing the value of innovation into technical and sales conversations.
Web
Digital structure and content presenting CEVA's solutions clearly and consistently.
FROM CONCEPT TO EXECUTION
Our approach in action.
Digital ecosystem management
We defined a direction to professionalize assets and data and coordinate CEVA's online presence.
One voice across every team
We aligned technical, sales, and media communications around a shared value proposition.
Innovation linked to business
We translated technology into productivity and biosecurity arguments, supported by content, education, and sales tools.
PROJECT MATERIALS
Creative work and its applications.
Relevant messages.
Poultry health across brand touchpoints.
THE WORK DELIVERED
What we built with the brand.
- Communication strategy connecting CEVA's technical authority with its digital presence.
- Branding, content, and sales tools aligned under a shared direction.
- Campaigns, web, and educational events bringing innovation closer to industry audiences.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Science connecting with Latin American farming.
Strategy · Marketing plan · Social media · Google Ads · Social Ads