CASE STUDY · Elanco
Science connecting with Latin American farming.
Latin America · Animal health
THE CLIENT AND THE CHALLENGE
Elanco
Elanco sought to strengthen its positioning as a leader in animal health and welfare in Latin America. The challenge was to build recognizable, consistent digital communication that translates its scientific expertise into relevant messages for producers, veterinarians, and distributors while supporting purchase decisions.
THE CHALLENGE AND OUR SOLUTION
Unify the brand and turn technical knowledge into useful communication.
At AgenciaAGRO, we defined an integrated strategy and marketing plan connecting branding, content, and digital advertising. We developed shared visual guidelines for regional communication and social media planning linking science, animal welfare, and productivity. We designed institutional and product assets and combined social media management with Google Ads and Social Ads campaigns aimed at generating inquiries and business opportunities. Trust, brand recall, and conversion guide execution.
- Strategy
- Marketing plan
- Social media
- Google Ads
- Social Ads
OUR CONTRIBUTION
The solutions we developed.
We connect strategy, identity, and digital execution to clearly communicate the value of animal health to business audiences.
Strategy and marketing plan
We defined the communication approach, priorities, and planning to strengthen Elanco's regional positioning.
Branding and social media visual guidelines
We unified graphics and messaging to maintain a recognizable presence across digital touchpoints.
Content marketing
We translated scientific expertise and solution benefits into content about animal health, welfare, and production.
Social media management
We designed and organized monthly communication, combining institutional assets, product messaging, and content connected to farming realities.
Google Ads and Social Ads
We developed conversion-focused digital campaigns to support visibility and generate business opportunities.
FROM CONCEPT TO EXECUTION
Our approach in action.
Unified branding
Brand identity and visual guidelines support recognition across campaign, product, and institutional communication assets.
Content connected with farming
Creative concepts draw on animal production situations and signals to communicate prevention, welfare, and product solutions.
An integrated digital operation
Planning connects social media management with paid media. Campaigns are designed with conversion and commercial impact as objectives.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- Communication strategy and marketing plan for Latin America.
- Unified visual system and institutional and product communication assets.
- Social media planning and management integrated with digital advertising.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools