CASE STUDY · BVF / Andrómeda
From genetic capabilities to a brand that opens business conversations.
Mexico · International reach · Berry genetics and propagation
THE CLIENT AND THE CHALLENGE
BVF / Andrómeda
BVF is a Mexican company specializing in berry genetics, propagation, and nursery production. Its evolution toward an open B2B model required making the value of its science visible to growers, marketers, and exporters. The challenge was to establish differentiated positioning, organize the brand architecture, and translate technical expertise into relevant arguments for business decisions.
THE CHALLENGE AND OUR SOLUTION
Connect science, identity, and business development through one strategy.
We defined a roadmap positioning BVF as a premium genetics platform, initially focused on Mexico with an international outlook. We connected positioning, brand architecture, storytelling, visual identity, web, and technical sales content. For Andrómeda's launch, we created a distinctive creative universe across the sales toolkit, campaigns, videos, merchandise, and booth design for Aneberries Mexico 2026. Social media, advertising, and measurement planning connect these applications with ongoing communication designed to build recognition and generate B2B conversations.
- Strategic consulting
- Branding
- Sales toolkit
- Web
- Campaigns
- Social media
- Booth design
- Video production
OUR CONTRIBUTION
The solutions we developed.
We designed a system connecting BVF's positioning with its identity, sales tools, and communication execution.
Strategic planning
Evaluation, assessment, audience definition, and an action plan connecting BVF's genetic capabilities with its business objectives.
Brand, web, and communication guidelines
Brand concepts, website structure, and content pillars organizing the narrative and its touchpoints.
Brand development and sales toolkit
Identity and narrative for BVF's new chapter and Andrómeda's launch; presentations, product sheets, and arguments for the sales team.
Social media visual guidelines
Brand application guidelines maintaining consistency and recognition across social communication.
Web development
Content architecture, interface design, content development, and implementation of the digital presence.
Setup and configuration
Technical review and preparation of Google and Meta assets and accounts.
Social media kickoff
Preparing and presenting the initial content calendar, with visuals and copy aligned with the strategy.
Social media management
Design, development, and management of communication supporting the brand's presence across its channels.
Advertising strategy
Campaign concepts and messages aligned with launch objectives and B2B communication.
Advertising management
Planning and managing Google and Meta campaigns, including targeting, monitoring, and adjustments.
Reporting and metrics
Campaign and social media analysis informing optimization and upcoming initiatives.
FROM CONCEPT TO EXECUTION
Our approach in action.
A brand worthy of its science
Positioning, architecture, and identity presenting genetics as a value proposition for growers' businesses.
Andrómeda as a creative platform
A recognizable concept connecting campaigns, sales materials, and brand experience while staying rooted in the product.
A launch with multiple applications
Digital assets, video, merchandise, and booth design working together to support engagement with B2B audiences.
PROJECT MATERIALS
Creative work and its applications.
VIDEO COMMUNICATION
The brand and its universe in motion.
Two video productions: BVF's corporate presentation and Andrómeda's widescreen event communication.
THE WORK DELIVERED
What we built with the brand.
- Brand positioning and narrative connected with BVF's new B2B chapter.
- Identity and communication system applied to digital channels and sales tools.
- Andrómeda's launch universe extended across campaigns, video, merchandise, and booth design.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools