CASE STUDY · Cibeles
Updated technical information in a digital catalog.
Uruguay · Animal health
THE CLIENT AND THE CHALLENGE
Cibeles
Cibeles needed to keep its veterinary catalog up to date and consistent, with clear information on products, presentations, and species. The challenge was to apply technical and commercial updates accurately across languages and formats.
THE CHALLENGE AND OUR SOLUTION
Organizing updates accurately and checking their implementation in the relevant product pages.
We organized the update of Cibeles’ veterinary catalog using technical information supplied by the client. We reviewed product pages and images, removed discontinued references, and adjusted Spanish and English versions within the scope of each update. Our challenge was to maintain portfolio consistency and make the offering easier for technical and commercial audiences to explore.
- Digital
- Brand
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Cibeles’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan to connect the portfolio’s technical credentials with useful communication for its audiences.
Social media visual guidelines
Identity application guidelines for Cibeles to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect Cibeles’s offering with its audiences’ needs.
Advertising strategy
Campaign concepts and messaging aligned with Cibeles’s commercial priorities.
Social media management
Content design, copywriting, and management to maintain Cibeles’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
Graphic design
Cibeles communication assets adapted for digital and print formats.
FROM CONCEPT TO EXECUTION
Our approach in action.
Content accuracy
Updates to veterinary catalog product pages and images.
Current portfolio
Removal of discontinued references as directed by the client.
Digital consistency
Verification of Spanish and English versions within each task’s scope.
THE WORK DELIVERED
What we built with the brand.
- Updates to veterinary catalog product pages and images.
- Removal of discontinued references as directed by the client.
- Verification of Spanish and English versions within each task’s scope.
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