CASE STUDY · CowPro
Making technology understandable. Opening new livestock markets.
Latin America · Origin: Spain · Livestock technology
THE CLIENT AND THE CHALLENGE
CowPro
Developed by Ixorigue in Spain, CowPro is a remote monitoring system for pasture-based livestock. Entering Latin America's extensive livestock markets required explaining a new technology clearly, making its benefits relevant to producers, and building a compelling proposition for local distributors.
THE CHALLENGE AND OUR SOLUTION
Connect remote monitoring's value with ranchers' decisions and distributors' business opportunities.
We developed and implemented a strategy and marketing plan to position CowPro in strategic Latin American markets through distributors. Our challenge was to explain remote monitoring in language familiar to ranchers and build useful arguments for the sales network. We connected the acquisition funnel, website, social content, explainer videos, and sales materials into a journey leading from discovering the solution to requesting a demonstration.
- Strategy
- Marketing plan
- Sales funnel
- Content
- Sales materials
- Web development
- Video production
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address CowPro's challenge and connect its communication with business objectives.
Strategy and guidance
Marketing direction and priority reviews to position remote monitoring in Latin American livestock markets.
Google and Meta setup
Account configuration and linking, measurement tools, and audiences for campaign management.
Social media activation
Organizing channels and content to introduce CowPro with a consistent identity.
Content and explainer videos
Design, writing, and editing of assets explaining the system's operation and uses to producers.
Google and Meta advertising
Targeted campaigns and ad optimization to attract relevant audiences to the solution.
Landing page and distributor materials
Landing page updates and sales material adaptations supporting the distributor network.
Reporting and optimization
Campaign and channel analysis, with recommendations to adjust communication and advertising investment.
FROM CONCEPT TO EXECUTION
Our approach in action.
Explain to support adoption
A visual language focused on the device, platform, and practical benefits makes monitoring in extensive livestock systems easier to understand.
Support regional expansion
The sales proposition and toolkit support CowPro's introduction to local distributors and bring the solution to new livestock audiences.
Connect content and conversion
The website, social assets, and videos create a journey from discovering the technology to an inquiry or demonstration.
PROJECT MATERIALS
Creative work and its applications.
VIDEO COMMUNICATION
Technology explained through motion.
Solution introduction, platform walkthrough, and content versions for social media.
THE WORK DELIVERED
What we built with the brand.
- Strategy, marketing plan, and sales funnel supporting CowPro's positioning in Latin America.
- Visual system for social media, sales materials, and explainer videos about the device and platform.
- A 35% increase in inquiries from local distributors interested in representing CowPro.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools