CASE STUDY · GENSA Labs
Plant biotechnology and knowledge applied to crops.
El Salvador and Central America · Biotechnology
THE CLIENT AND THE CHALLENGE
GENSA Labs
GENSA Labs needed to modernize its digital presence and bring its plant biotechnology expertise closer to producers in El Salvador and Central America. The challenge was to explain its proposition with technical clarity and connect it with plantain and banana establishment and management decisions.
THE CHALLENGE AND OUR SOLUTION
Turn technical expertise into a visible value proposition.
We defined GENSA Labs' strategy and marketing plan and translated them into technical and sales content, social media management, and digital campaigns. Our challenge was to turn specialized knowledge into useful information for producers. We organized messaging on crop establishment, water management, and bunch protection to connect the company's value with crop needs.
- Strategy
- Marketing plan
- Technical content
- Social media
- Google Ads
- Social Ads
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address GENSA Labs’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan bringing plant biotechnology into producers' and distributors' decisions.
Social media visual guidelines
Identity application guidelines for GENSA Labs to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect GENSA Labs’s offering with its audiences’ needs.
Social media management
Content design, copywriting, and management to maintain GENSA Labs’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
FROM CONCEPT TO EXECUTION
Our approach in action.
Expertise made understandable
Organizing content to explain the offer and its differentiators in clear language.
A consistent presence
A communication approach making GENSA Labs recognizable across its digital channels.
Focused outreach
Campaigns and digital presence monitoring to bring the brand closer to Central American audiences.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- Expertise made understandable: Organizing content to explain the offer and its differentiators in clear language.
- A consistent presence: A communication approach making GENSA Labs recognizable across its digital channels.
- Focused outreach: Campaigns and digital presence monitoring to bring the brand closer to Central American audiences.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools