CASE STUDY · Gentos
Pasture expertise translated into relevant communication.
Uruguay and Brazil · Seeds and pastures
THE CLIENT AND THE CHALLENGE
Gentos
Gentos Uruguay needed to strengthen its digital presence and communicate the technical value of its pastures, blends, and forage solutions to producers, advisors, and distributors.
THE CHALLENGE AND OUR SOLUTION
Bring technical knowledge closer to farm decisions.
We defined a marketing strategy connecting forage genetics with livestock feeding and management decisions. We organized content about pastures and blends, managed social communication, and developed digital campaigns. Our challenge was to combine technical depth with an approachable visual expression that farming audiences could understand.
- Strategy
- Marketing plan
- Technical content
- Social media
- Digital advertising
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Gentos’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan connecting forage genetics with producers' and advisors' needs.
Social media visual guidelines
Identity application guidelines for Gentos to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect Gentos’s offering with its audiences’ needs.
Advertising strategy
Campaign concepts and messaging aligned with Gentos’s commercial priorities.
Social media management
Content design, copywriting, and management to maintain Gentos’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
FROM CONCEPT TO EXECUTION
Our approach in action.
Clear technical communication
Translating genetics and pasture information into content designed for producer audiences.
Close to the field
Messaging for producers and advisors connected with their forage supply decisions.
Digital visibility
Social media management and campaigns sustaining brand presence in Uruguay and Brazil.
THE WORK DELIVERED
What we built with the brand.
- Clear technical communication: Translating genetics and pasture information into content designed for producer audiences.
- Close to the field: Messaging for producers and advisors connected with their forage supply decisions.
- Digital visibility: Social media management and campaigns sustaining brand presence in Uruguay and Brazil.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools