CASE STUDY · Green Force Fruits
From Ecuadorian origins to a brand with international ambition.
Ecuador and international markets · Food exports
THE CLIENT AND THE CHALLENGE
Green Force Fruits
Green Force Fruits exports tropical fruit and root crops from Ecuador. It needed to strengthen its presentation to buyers in Europe, Asia, the Middle East, and the United States, with an identity expressing its export offering.
THE CHALLENGE AND OUR SOLUTION
Communicate origin, products, and commercial capabilities with one voice.
We developed an international branding and communication strategy to present Green Force Fruits' export offering. Our challenge was to connect Ecuadorian origins, products, and commercial capabilities in a recognizable proposition. We created visual applications and sales materials for trade shows and meetings with international buyers.
- Branding
- International communication
- Graphic design
- Sales materials
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Green Force Fruits’s challenge and connect its communication with business goals.
Identity assessment
Analysis of the brand, audiences, and competitive context to guide international communication.
Branding strategy
Defining positioning and brand guidelines expressing Ecuadorian origins and the export offering.
Value proposition
Organizing differentiators and arguments relevant to importers and professional buyers.
Strategic messaging
Narrative and messaging supporting commercial presentations in international markets.
FROM CONCEPT TO EXECUTION
Our approach in action.
Origin with identity
A brand combining Ecuadorian origins with a tropical product offering.
Trade show presence
Visual applications supporting company presentations in international business settings.
Tools for buyers
Materials structuring the information needed to start a B2B conversation.
THE WORK DELIVERED
What we built with the brand.
- Origin with identity: A brand combining Ecuadorian origins with a tropical product offering.
- Trade show presence: Visual applications supporting company presentations in international business settings.
- Tools for buyers: Materials structuring the information needed to start a B2B conversation.
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