CASE STUDY · John Deere / Interagrovial
Expoactiva firsthand: content extending the experience.
Uruguay · Agricultural machinery
THE CLIENT AND THE CHALLENGE
John Deere / Interagrovial
John Deere / Interagrovial's participation in Expoactiva 2025 offered an opportunity to share its latest developments with audiences at and beyond the event. The challenge was to turn booth activities into relevant digital content.
THE CHALLENGE AND OUR SOLUTION
Turn a trade show presence into a broader conversation.
Together with Radio Rural, we designed a content strategy to extend John Deere / Interagrovial's Expoactiva 2025 presence. We filmed the booth and products, conducted journalistic interviews, and streamed a conference on Instagram. We edited and published the content to bring event updates to digital audiences and create reusable brand resources.
- Content strategy
- Event coverage
- Audiovisual production
- Interviews
- Livestreaming
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address John Deere / Interagrovial’s challenge and connect its communication with business goals.
Expoactiva content strategy
A joint approach with Radio Rural connecting John Deere / Interagrovial's event presence with digital audiences.
Video coverage
Coverage of the booth and new products during Expoactiva 2025.
Interviews and livestreaming
Journalistic content and conference coverage on Instagram bringing updates to audiences at and beyond the event.
Editing and publishing
Adapting footage into reusable digital assets for brand communication.
FROM CONCEPT TO EXECUTION
Our approach in action.
The booth as a stage
Video coverage of the brand and its products at Expoactiva 2025.
A journalistic perspective
Interviews in collaboration with Radio Rural bringing information to agricultural audiences.
From the event to social media
Streaming, editing, and publishing content to expand digital touchpoints.
THE WORK DELIVERED
What we built with the brand.
- The booth as a stage: Video coverage of the brand and its products at Expoactiva 2025.
- A journalistic perspective: Interviews in collaboration with Radio Rural bringing information to agricultural audiences.
- From the event to social media: Streaming, editing, and publishing content to expand digital touchpoints.
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From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools