CASE STUDY · Macció Cultivar
An input offering connected with producers' decisions.
Uruguay · Agricultural inputs
THE CLIENT AND THE CHALLENGE
Macció Cultivar
Macció Cultivar operates in Uruguay's agricultural inputs market. The project aimed to strengthen its digital presence and communicate its offering in language relevant to producers and technical audiences.
THE CHALLENGE AND OUR SOLUTION
Build brand presence through useful information and focused outreach.
We developed Macció Cultivar's digital communication strategy to bring its offering closer to Uruguayan producers. Our challenge was to combine brand presence, product information, and useful technical content. We integrated planning, social media management, and search and social campaigns to sustain visibility and facilitate sales contact.
- Strategy
- Marketing plan
- Social media
- Content
- Google Ads
- Social Ads
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Macció Cultivar’s challenge and connect its communication with business goals.
Research and planning
Defining priorities, audiences, and content connecting Macció Cultivar's offering with Uruguayan agriculture.
Visual identity and setup
Brand guidelines and channel preparation supporting a consistent digital presence.
Content marketing
Adapting technical and sales information into a publication calendar and visual assets.
Social media management
Publishing and monitoring communication across the agreed channels.
Digital advertising
Google and social media ad management, with campaign monitoring and adjustments.
FROM CONCEPT TO EXECUTION
Our approach in action.
An organized offering
Content presenting the input offering and its different areas of interest.
Sustained presence
Channel and publishing management within a consistent communication approach.
Purposeful campaigns
Search and social outreach aligned with sales communication priorities.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- An organized offering: Content presenting the input offering and its different areas of interest.
- Sustained presence: Channel and publishing management within a consistent communication approach.
- Purposeful campaigns: Search and social outreach aligned with sales communication priorities.
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Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools