CASE STUDY · Megaagro / Calvase
Brand, content, and channels for a comprehensive producer offering.
Uruguay · Agricultural inputs and services
THE CLIENT AND THE CHALLENGE
Megaagro / Calvase
Megaagro brings together solutions for Uruguay’s agricultural sector. The project aimed to strengthen its positioning as a comprehensive distributor and organize communications that reflected the breadth of its offering and Calvase’s presence.
THE CHALLENGE AND OUR SOLUTION
Connecting identity and marketing with the commercial realities of agriculture.
We developed a marketing and communication strategy to strengthen Megaagro’s presence and support the breadth of its agricultural offering. Our challenge was to connect its identity and messaging with different producer profiles. We integrated consulting, a marketing plan, brand redesign and applications, promotional merchandise, graphic and web design, digital campaigns, and audiovisual production.
- Strategic consulting
- Branding
- Marketing plan
- Web design
- Digital advertising
- Video production
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Megaagro / Calvase’s challenge and connect its communication with business goals.
Communication strategy
Audiences, messaging, and a roadmap to connect the breadth of Megaagro and Calvase’s offering with their commercial reality.
Brand and design
Redesign and visual applications to maintain a consistent identity across touchpoints.
Content and social media
Planning, design, and management of communications tailored to Uruguay’s agricultural audiences.
Digital advertising
Campaign management on Google and social media to bring the offering to relevant audiences.
Website and sales tools
Information organization and digital applications to simplify the presentation of products and services.
Audiovisual production
Recording and content production to showcase the company, its offering, and its connection to the industry.
Reporting and optimization
Performance monitoring to refine content and campaigns.
FROM CONCEPT TO EXECUTION
Our approach in action.
Identity and applications
Brand redesign and asset development for its different touchpoints.
A relevant offering
Content and messaging organized to connect with producers’ needs.
Coordinated marketing
Planning, campaigns, website, and audiovisual production as parts of a single communication system.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- Identity and applications: Brand redesign and asset development for its different touchpoints.
- A relevant offering: Content and messaging organized to connect with producers’ needs.
- Coordinated marketing: Planning, campaigns, website, and audiovisual production as parts of a single communication system.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools