CASE STUDY · Naturabio
A specialized offering calls for equally precise communication.
Mexico and Latin America · Agricultural inputs
THE CLIENT AND THE CHALLENGE
Naturabio
Naturabio's offering involves agrohomeopathy and agricultural formulations. The project addressed how to present its portfolio and differentiators to producers, distributors, and agricultural audiences.
THE CHALLENGE AND OUR SOLUTION
Organize technical information to make the offering easier to understand.
We defined a strategy and marketing plan to organize Naturabio's communication and present its portfolio to producers and distributors. Our challenge was to explain its proposition and differentiators clearly. We integrated social media management, Google Ads and Social Ads campaigns, and website work to support positioning and relationships with the sales network.
- Strategy
- Marketing plan
- Content
- Social media
- Digital advertising
- Web design
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Naturabio’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan organizing the brand proposition and communicating its portfolio to producers and distributors.
Social media visual guidelines
Identity application guidelines for Naturabio to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect Naturabio’s offering with its audiences’ needs.
Advertising strategy
Campaign concepts and messaging aligned with Naturabio’s commercial priorities.
Social media management
Content design, copywriting, and management to maintain Naturabio’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
FROM CONCEPT TO EXECUTION
Our approach in action.
An organized proposition
Prioritizing the offering and its arguments for a clear presentation.
Aligned channels
Connecting web, content, and social media under a shared communication direction.
Distributor support
Messaging and outreach supporting brand understanding and business conversations.
THE WORK DELIVERED
What we built with the brand.
- An organized proposition: Prioritizing the offering and its arguments for a clear presentation.
- Aligned channels: Connecting web, content, and social media under a shared communication direction.
- Distributor support: Messaging and outreach supporting brand understanding and business conversations.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools