CASE STUDY · Nufarm
Brand consistency and relevance across two markets.
Argentina and Uruguay · Agribusiness
THE CLIENT AND THE CHALLENGE
Nufarm
Nufarm needed to connect brand priorities with production and commercial needs in Argentina and Uruguay. The challenge was to communicate its sunflower, corn, and sorghum portfolio with relevant messages for each market’s audiences.
THE CHALLENGE AND OUR SOLUTION
Aligning planning with audiences and commercial needs in Argentina and Uruguay.
We defined Nufarm’s marketing strategy, planning, and communication for Argentina and Uruguay. Our challenge was to turn the portfolio’s technical attributes into arguments relevant to production. We developed assets and messaging tailored to the crops and commercial priorities of each market.
- Strategy
- Activation
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Nufarm’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan to connect the seed portfolio with production and commercial priorities in Argentina and Uruguay.
Social media visual guidelines
Identity application guidelines for Nufarm to maintain recognizable, consistent communication.
Setup and configuration
Review and preparation of Google and Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect Nufarm’s offering with its audiences’ needs.
Social media management
Content design, copywriting, and management to maintain Nufarm’s presence across the selected channels.
Advertising management
Planning, targeting, and managing Google and Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
FROM CONCEPT TO EXECUTION
Our approach in action.
One regional direction
Brand and communication planning for Argentina and Uruguay.
Visible technical value
Content explaining the attributes and applications of the seed portfolio.
Crop-specific campaigns
Assets for sunflower, corn, and sorghum with a consistent visual language.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- Brand and communication planning for Argentina and Uruguay.
- Content explaining the attributes and applications of the seed portfolio.
- Assets for sunflower, corn, and sorghum with a consistent visual language.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools