CASE STUDY · PGG Wrightson Seeds
Pasture campaigns focused on decision-making audiences.
Uruguay · Seeds and pastures
THE CLIENT AND THE CHALLENGE
PGG Wrightson Seeds
PGG Wrightson Seeds brings expertise and technology to the seed and pasture market. The communication challenge was to reach producers and relevant audiences through precisely targeted digital campaigns.
THE CHALLENGE AND OUR SOLUTION
Connecting technical messaging with focused media planning.
We designed digital pasture campaigns to bring PGG Wrightson Seeds’ forage technology to relevant audiences. Our challenge was to combine technical messaging with precise targeting. We integrated content, media planning, and performance analysis to guide distribution and refine campaigns based on results.
- Digital strategy
- Campaigns
- Segmentation
- Technical content
- Analytics
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address PGG Wrightson Seeds’s challenge and connect its communication with business goals.
Digital strategy
Audience and message definition to connect the seed and pasture offering with seasonal campaigns.
Content and social media
Planning and management of communications aligned with audiences’ technical and production needs.
Advertising campaigns
Ad targeting, management, and optimization based on seasons and commercial priorities.
Creative support and analysis
Content ideas, technical scripts, and performance insights to refine digital initiatives.
FROM CONCEPT TO EXECUTION
Our approach in action.
Pasture messaging
Communicating the seed and forage technology offering to production-related audiences.
Defined audiences
Campaign targeting to bring content to profiles relevant to the brand.
Monitoring and adjustments
Digital activity analysis to support campaign management and optimization.
THE WORK DELIVERED
What we built with the brand.
- Pasture messaging: Communicating the seed and forage technology offering to production-related audiences.
- Defined audiences: Campaign targeting to bring content to profiles relevant to the brand.
- Monitoring and adjustments: Digital activity analysis to support campaign management and optimization.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools