CASE STUDY · Produce in Paradise
A commercial identity connecting origin and international buyers.
United States, Ecuador, and Guatemala · Food exports
THE CLIENT AND THE CHALLENGE
Produce in Paradise
Produce in Paradise connects fresh and frozen fruit production and exports with buyers in the United States, Europe, and Asia. Its challenge was to present this capability through a consistent digital and commercial identity.
THE CHALLENGE AND OUR SOLUTION
Build B2B trust through branding and information.
We defined a B2B communication proposition presenting Produce in Paradise's production and export capabilities to importers and professional buyers. We developed the digital identity and sales pitch and structured the new corporate website. Our challenge was to organize products, markets, and value arguments to build trust and facilitate international business contact.
- Strategy
- Brand identity
- Web design
- B2B communication
- Sales presentations
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Produce in Paradise’s challenge and connect its communication with business goals.
B2B communication strategy
Organizing the value proposition to present production and export capabilities to international buyers.
Web architecture and content
Corporate structure centered on the company, products, capabilities, and contact options.
Digital experience design
Responsive visual design for mobile and desktop, with clear hierarchy and calls to action.
Sales presentation
Sales arguments and content supporting company presentations to importers and professional buyers.
FROM CONCEPT TO EXECUTION
Our approach in action.
International identity
A visual and verbal system introducing the brand to different business audiences.
An understandable offering
Organizing products and capabilities within the development of its digital presence.
Sales tools
Presentations and messages supporting conversations with international buyers.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- International identity: A visual and verbal system introducing the brand to different business audiences.
- An understandable offering: Organizing products and capabilities within the development of its digital presence.
- Sales tools: Presentations and messages supporting conversations with international buyers.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools