CASE STUDY · Radio Rural
Extending an industry brand to new touchpoints.
Uruguay · Agribusiness
THE CLIENT AND THE CHALLENGE
Radio Rural
Radio Rural needed to professionalize its digital presence and extend the reach of its agricultural journalism to new audiences. The challenge was to bring its identity and track record to social and audiovisual formats while maintaining its close connection to the industry.
THE CHALLENGE AND OUR SOLUTION
Connecting editorial and industry expertise with complementary formats and channels.
We defined a strategy and marketing plan to expand Radio Rural’s digital communication. We integrated social media management, digital advertising, audiovisual production, event coverage, and web development. Our challenge was to connect editorial work with complementary channels and turn interviews, industry gatherings, and agricultural news into relevant content for digital audiences.
- Brand
- Digital
- Activation
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Radio Rural’s challenge and connect its communication with business goals.
Strategic consulting
Key messages, audiences, and communication pillars to strengthen the outlet’s positioning and its offering to advertisers.
Website
Design and organization of a platform integrating journalistic content, corporate information, and commercial opportunities.
Content and social media
Design, copywriting, and management of posts that adapt editorial work for digital channels.
Digital advertising
Google and social media campaigns to expand reach among relevant audiences.
Audiovisual coverage and events
Recording, interviews, and content from industry gatherings and exhibitions to bring agricultural conversations to new audiences.
Metrics and optimization
Results monitoring to guide content and campaign adjustments.
FROM CONCEPT TO EXECUTION
Our approach in action.
Editorial identity
Digital communication that preserves the station’s connection to agriculture.
On-site coverage
Audiovisual production and promotion of industry gatherings.
A multichannel experience
Content, social media, and web development connected to its editorial offering.
THE WORK DELIVERED
What we built with the brand.
- Digital communication that preserves the station’s connection to agriculture.
- Audiovisual production and promotion of industry gatherings.
- Content, social media, and web development connected to its editorial offering.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools