CASE STUDY · Rainbow
A global crop protection brand connected with each market.
Paraguay, Bolivia, Argentina, and Uruguay · Crop protection
THE CLIENT AND THE CHALLENGE
Rainbow
Rainbow needed to strengthen its regional presence while preserving global brand consistency. Diverse markets required relevant messaging for each production and business context.
THE CHALLENGE AND OUR SOLUTION
Connect global identity, regional knowledge, and digital execution.
We designed a communication strategy to strengthen Rainbow's presence in Paraguay, Bolivia, Argentina, and Uruguay. Our challenge was to preserve global brand consistency while adapting messaging to each production reality. We integrated consulting, social content, graphic and web design, digital advertising, and video production under one regional direction.
- Strategic consulting
- Graphic design
- Web design
- Digital marketing
- Video production
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Rainbow’s challenge and connect its communication with business goals.
Regional consulting
Strategic direction maintaining global brand consistency while adapting it to the Latin American markets served.
Content and social media
Messaging and assets connecting the offer with each market's production characteristics.
Graphic and web design
Digital applications and materials supporting a consistent brand presentation.
Digital advertising
Campaigns tailored to regional audiences and business priorities.
Audiovisual production
Content presenting the brand's proposition and its industry applications.
FROM CONCEPT TO EXECUTION
Our approach in action.
Brand consistency
A recognizable visual and editorial language across regional communication applications.
Market-specific relevance
Adapting messages to the needs and contexts of the countries covered by the project.
Connected campaigns
Connecting content, video assets, and digital outreach to support the commercial presence.
THE WORK DELIVERED
What we built with the brand.
- Brand consistency: A recognizable visual and editorial language across regional communication applications.
- Market-specific relevance: Adapting messages to the needs and contexts of the countries covered by the project.
- Connected campaigns: Connecting content, video assets, and digital outreach to support the commercial presence.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools