CASE STUDY · Sureña Maquinaria Agrícola
Technical communication bringing solutions closer to producers.
Uruguay · Irrigation and agricultural machinery
THE CLIENT AND THE CHALLENGE
Sureña Maquinaria Agrícola
Sureña Maquinaria Agrícola, SMA, offers mechanization and irrigation solutions. It needed to strengthen its digital positioning and connect its offering with Uruguay's technical and producer audiences.
THE CHALLENGE AND OUR SOLUTION
Connect company capabilities with specific farming needs.
We developed SMA's strategy and marketing plan to connect mechanization and irrigation solutions with technical and producer audiences in Uruguay. We organized brand and product content, managed social media, and developed digital campaigns. Our challenge was to turn technical capabilities into useful messages that generate awareness and business interest.
- Strategy
- Marketing plan
- Social media
- Technical content
- Digital advertising
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Sureña Maquinaria Agrícola’s challenge and connect its communication with business goals.
Consulting and digital plan
Assessment, audiences, objectives, and roadmap for communicating mechanization and irrigation solutions.
Social platforms
Organizing profiles and identity guidelines to create a consistent digital presence for SMA.
Content and social media management
Planning, designing, and publishing brand and product information relevant to technical and producer audiences.
Google and social media advertising
Campaign targeting and management to reach producers with specific needs.
Analytics and tracking
Interpreting indicators and making adjustments to guide communication and advertising investment.
FROM CONCEPT TO EXECUTION
Our approach in action.
Useful information
Content presenting irrigation and mechanization solutions from the user's perspective.
A recognizable identity
A communication approach connecting products and capabilities under the SMA brand.
A targeted presence
Digital outreach bringing the offering closer to Uruguay's producers and technical audiences.
THE WORK DELIVERED
What we built with the brand.
- Useful information: Content presenting irrigation and mechanization solutions from the user's perspective.
- A recognizable identity: A communication approach connecting products and capabilities under the SMA brand.
- A targeted presence: Digital outreach bringing the offering closer to Uruguay's producers and technical audiences.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools