CASE STUDY · Terko
Explaining solutions through useful content.
Uruguay · Agribusiness
THE CLIENT AND THE CHALLENGE
Terko
TERKO needed to refresh its digital strategy and demonstrate the value of its electrification and agricultural management technologies. The challenge was to educate audiences about the products and their use, and connect that information with producers and prospective customers in Uruguay.
THE CHALLENGE AND OUR SOLUTION
Combining demonstration, audience insight, and consistent communication.
We developed a strategy and marketing plan to strengthen TERKO’s technical positioning. We integrated social media management, educational and audiovisual content, and campaigns on Google and social platforms. Our challenge was to present solutions in practical use scenarios and turn producers’ questions into useful content for purchasing decisions.
- Brand
- Activation
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Terko’s challenge and connect its communication with business goals.
Strategic planning
Assessment, audience definition, and an action plan to explain electrification and agricultural management technologies in language producers relate to.
Social media visual guidelines
Identity application guidelines for TERKO to maintain recognizable, consistent communication.
Setup and configuration
Review and optimization of Meta accounts and digital assets to organize operations.
Content marketing
Content pillars and editorial planning that connect TERKO’s offering with its audiences’ needs.
Advertising strategy
Campaign concepts and messaging aligned with TERKO’s commercial priorities.
Social media management
Content design, copywriting, and management to maintain TERKO’s presence across the selected channels.
Advertising management
Planning, targeting, and management of Meta campaigns, with performance-based adjustments.
Reporting and metrics
Indicator analysis and recommendations to optimize content, campaigns, and communication priorities.
FROM CONCEPT TO EXECUTION
Our approach in action.
Demonstration and usefulness
Assets that connect livestock management technologies with practical use scenarios.
Specialized content
Audiovisual communication and educational content for producers.
Digital continuity
A recognizable identity across formats and campaigns.
THE WORK DELIVERED
What we built with the brand.
- Assets that connect livestock management technologies with practical use scenarios.
- Audiovisual communication and educational content for producers.
- A recognizable identity across formats and campaigns.
Other projects
Knowledge connecting animal health with the realities of Chilean farming.
Strategic planning · Visual identity · Content marketing · Sales workshop · Social media management · Digital advertising · Visual design · Metrics and optimization
From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools