CASE STUDY · Tropical Fresh Corp
Tropical fruit with an identity ready for the US market.
United States · Food importing and distribution
THE CLIENT AND THE CHALLENGE
Tropical Fresh Corp
Tropical Fresh Corp imports and distributes tropical and exotic fruits and root crops in the United States. Its challenge was to refresh its visual identity and strengthen its presentation to distributors, supermarkets, and professional buyers.
THE CHALLENGE AND OUR SOLUTION
Build brand consistency throughout the B2B journey.
We worked on Tropical Fresh Corp's visual identity, website presence, and sales presentation to strengthen credibility with US professional buyers. Our challenge was to express a clear, consistent proposition throughout the B2B journey. We organized products and capabilities into tools that support introductions to distributors and supermarkets.
- Brand identity
- Web design
- B2B communication
- Sales presentations
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Tropical Fresh Corp’s challenge and connect its communication with business goals.
Brand strategy and value proposition
Defining messages and differentiators to present Tropical Fresh Corp to professional buyers in the United States.
Corporate landing page
Structure, marketing content, visual design, and development of a website experience centered on sales inquiries.
Corporate brochure
Introducing the company, products, and capabilities in a resource for meetings, digital sharing, and print.
Applied visual identity
Consistency between messaging and digital and commercial brand applications.
FROM CONCEPT TO EXECUTION
Our approach in action.
A refreshed brand
Developing a visual identity consistent with its importing and distribution business.
A visible offering
Presenting products and capabilities through digital communication.
B2B conversations
Sales materials supporting relationships with distributors and professional buyers.
PROJECT MATERIALS
Creative work and its applications.
THE WORK DELIVERED
What we built with the brand.
- A refreshed brand: Developing a visual identity consistent with its importing and distribution business.
- A visible offering: Presenting products and capabilities through digital communication.
- B2B conversations: Sales materials supporting relationships with distributors and professional buyers.
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From technical expertise to communication that supports sales.
Strategy · Creativity · Campaigns · Technical communications · Graphic design · Video production
Strategic direction that also comes to life in the field.
Strategy · Planning · Content · Activation · Sales tools