CASE STUDY · Cargill
A shared strategy connecting businesses, teams, and markets.
Brazil, Central America, and Latin America · Agribusiness
THE CLIENT AND THE CHALLENGE
Cargill
Cargill's regional scale presents a coordination challenge: connecting the needs of different business units with clear internal communication and a shared marketing direction.
THE CHALLENGE AND OUR SOLUTION
Organize communication around each business unit's priorities.
We provided strategic consulting to organize Cargill's internal and marketing communication in Brazil and Latin America. Our challenge was to coordinate the needs of different business units and facilitate interaction with the sales network. We defined a communication plan and connected branding and digital channels to give regional teams a shared direction.
- Strategic consulting
- Planning
- Branding
- Digital marketing
OUR CONTRIBUTION
The solutions we developed.
We integrated these solutions to address Cargill’s challenge and connect its communication with business goals.
Regional consulting and coordination
Assessment and communication priorities to give different business units a shared direction.
Plan and roadmap
Defining objectives, audiences, and initiatives to integrate brand, products, and sales relationships.
Branding and messaging
Identity and communication guidelines strengthening brand consistency across the markets served.
Digital content
Planning and creating communications for channels defined with regional teams.
Digital campaigns
Messaging and advertising management connecting the offer with relevant audiences.
Reporting and follow-up
Indicator analysis and priority reviews with client teams.
FROM CONCEPT TO EXECUTION
Our approach in action.
A regional perspective
Understanding business units' communication needs and their relationship with markets.
Clear priorities
Planning to guide communication improvements and their implementation.
Connected teams
Aligning messages and tools to strengthen connections with teams and the sales network.
THE WORK DELIVERED
What we built with the brand.
- A regional perspective: Understanding business units' communication needs and their relationship with markets.
- Clear priorities: Planning to guide communication improvements and their implementation.
- Connected teams: Aligning messages and tools to strengthen connections with teams and the sales network.
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